Graphic design indeed! New York City boutique firm tries a nude approach with X-rated staff photos
- Sagmeister & Walsh has its employees undress for official photo
- Stefan Sagmeister publicized his company with bare-naked shot 19 years ago
- 'We were getting thousands of blogs and retweets' S&W partner Jessica Walsh said about one naked pic
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New York City design boutique Sagmeister & Walsh has found a nude way to attract clients.
All six employees of the agency, which creates commercials, photos, apps, websites and other objects for clients, posed naked for their official staff photo, according to Business Insider.
The tradition began 19 years ago when Stefan Sagmeister founded the company, according to Sandbox Studios' video series The Creative Influence.
Graphic design: The entire staff of the design agency Sagmeister & Walsh pose in space suits for an official photo and employees have also posed in their 'birthday suits'
After leaving his job designing for big firms like Leo Burnett and TBWA, Sagmeister needed a good way to promote Sagmeister Inc.
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ShareHe sent out a picture of himself naked with socks and a tasteful redaction bar, according to Sandbox Studios.
Now some of the firm’s high-profile clients include Universal Music/Jay-Z, Levi’s, the Rolling Stones and BMW.
Bold: Design agency Sagmeister & Walsh partners Jessica Walsh and Stefan Sagmeister pose for a clothed official photo, but they're prepared to bare all for the company
When Jessica Walsh became a partner in the company a year ago, they did it again.
'We decided to make a re-make of that original mailer,’ Walsh told The Creative Influence. ‘Within an hour of sending out that email blast we were getting thousands of blogs and retweets.’
‘In that aspect it was quite a functional piece of design,’ Walsh added.
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