15 Best Luxury Beach Towels, Tested & Reviewed for 2024

March 2024 · 6 minute read

Best Overall Luxury Beach Towel

Baina Roman Organic Cotton Pool Towel

Roman Organic Cotton Pool Towel

Best Overall Luxury Beach Towel

Baina Roman Organic Cotton Pool Towel

Pros
Cons

If you’re looking for understated luxury, Baina’s collection of high-end, organic cotton towels are beautiful and great quality. What's more, they're available in a wide range of colors and sizes.

Material: Organic cotton

Dimensions: 35" x 67.5"

What our editors are saying: “Making the investment into beautiful, high-quality towels is one of the best gifts I’ve given myself. Not only do I feel like I’m at a spa every time I use these, but these Baina towels also hold up perfectly after many trips to the laundromat.” —Tatjana Freund, Hearst fashion and luxury commerce editor

Best Luxury Beach Towel on Amazon

Amazon Basics Cabana Stripe Beach Towel

Cabana Stripe Beach Towel

Best Luxury Beach Towel on Amazon

Amazon Basics Cabana Stripe Beach Towel

Pros
Cons

A striped beach towel will never go out of style, and this option from Amazon’s in-house line has nearly 10,000 five-star reviews.

Material: Cotton

Dimensions: 60" x 30"

What reviewers are saying: “These Cabana towels are a premium option for those seeking comfort, style, and durability in their outdoor accessories. With their luxurious feel, vibrant designs, generous size, and exceptional quality, the towels offer the perfect combination of functionality and fashion for all your outdoor adventures.”

Best Colorful Luxury Beach Towel

Sferra Sorrento Beach Towel

Sorrento Beach Towel

Best Colorful Luxury Beach Towel

Sferra Sorrento Beach Towel

Pros
Cons

Though Sferra is best known for its quiet luxury home goods, its beach towels come in two lively, summer-ready colors for a fun twist. The cotton material is also super soft, making these well worth the investment.

Material: Cotton

Dimensions: 40" x 70"

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Best Trendy Luxury Beach Towel

Tekla Red Organic Cotton Towel

Red Organic Cotton Towel

Best Trendy Luxury Beach Towel

Tekla Red Organic Cotton Towel

Pros
Cons

Tekla's clothes, sheets, and towels are all fashion girl favorites. If you want your home to be a primary-colored, striped refuge from the world, these cotton towels are the move.

Material: Organic cotton

Dimensions: 39.4" x 59"

Best Designer Luxury Beach Towel

Loewe Anagram Cotton Towel

Anagram Cotton Towel

Best Designer Luxury Beach Towel

Loewe Anagram Cotton Towel

Pros
Cons

You probably know Loewe for its playful designer shoes and bags, but did you know the luxury Spanish brand makes beach towels, too? This baby blue, logo'ed towel is exactly what you want to be laying on during your next vacation.

Material: Cotton

Dimensions: 40" x 70"

Best Statement Luxury Beach Towel

Versace I Heart Baroque Beach Towel

I Heart Baroque Beach Towel

Best Statement Luxury Beach Towel

Versace I Heart Baroque Beach Towel

Pros
Cons

Featuring the brand's iconic Barocco print, this Versace towel is anything but understated. So if you want to be the talk of the pool, make sure to have this statement accessory in your arsenal.

Material: Cotton

Dimensions: 57" x 76.8"

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Best Unique Luxury Beach Towel

MacKenzie-Childs Ribbon & Dot Bath Towel

Ribbon & Dot Bath Towel

Best Unique Luxury Beach Towel

MacKenzie-Childs Ribbon & Dot Bath Towel

Pros
Cons

Whoever said you couldn’t mix prints never came across MacKenzie-Childs. This eclectic beach towel from the brand combines colors and patterns in an unexpected, luxe way.

Material: Cotton

Dimensions: 28" x 56"

Best Classic Luxury Beach Towel

Jenni Kayne Cloud Bath Sheet White

Cloud Bath Sheet White

Best Classic Luxury Beach Towel

Jenni Kayne Cloud Bath Sheet White

Pros
Cons

If you want to wrap yourself in a simple, sleek bath sheet, this option is for you. While it may look a little plain at first glance, the tasseled ends add summery flair.

Material: Cotton

Dimensions: 35.4" x 67"

Best Absorbent Luxury Beach Towel

Parachute Organic Cotton Mosaic Towels

Organic Cotton Mosaic Towels

Best Absorbent Luxury Beach Towel

Parachute Organic Cotton Mosaic Towels

Pros
Cons

If you want your luxury beach towel to also match your hand towels, look no further. Not only are these towels beautiful, but their cross-weave design also allows for maximum water absorption.

Material: Organic cotton

Dimensions: 30" x 56"

What reviewers are saying: “I really love these towels. The colors are beautiful and vibrant and the quality of the materials is there. They are SO soft and have held up to a few washes already without any noticeable issues.”

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Best Luxury Beach Towel Set

Brooklinen Super-Plush Bath Towels

Super-Plush Bath Towels

Best Luxury Beach Towel Set

Brooklinen Super-Plush Bath Towels

Pros
Cons

Brooklinen is known for offering high-quality, luxurious bedding and towels for very reasonable prices. These towels are not only cute enough to post on your socials, but they’re also super plush and absorbent.

Material: Turkish cotton

Dimensions: 30" x 58"

What reviewers are saying: “I was afraid these might be a hit or miss, but I’ve bought them for four different people so far, and every single one of them has fallen in love. They hold up, they’re soft, and they dry well.”

Best Vacation Luxury Beach Towel

Missoni Home Giacomo Beach Towel

Giacomo Beach Towel

Best Vacation Luxury Beach Towel

Missoni Home Giacomo Beach Towel

Pros
Cons

No brand embodies European summer vacation energy quite like Missoni. This towel, done in the label’s iconic multi-colored, chevron weave, is the ideal warm weather accessory.

Material: Cotton

Dimensions: 39.3" x 70.9"

Best Affordable Designer Beach Towel

Ralph Lauren Polo Player Cotton Towel Collection

Polo Player Cotton Towel Collection

Best Affordable Designer Beach Towel

Ralph Lauren Polo Player Cotton Towel Collection

Now 25% Off

Pros
Cons

When it comes to elevated basics, Polo by Ralph Lauren is a great place to start. The brand's collection of towels is not only soft and durable, but also comes in a slew of colors to choose from.

Material: Cotton

Dimensions: 32" x 72"

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Best Value Luxury Beach Towel

West Elm Wavy Blocks Towel

Wavy Blocks Towel

Best Value Luxury Beach Towel

West Elm Wavy Blocks Towel

Pros
Cons

If you want the look of luxurious beach towels without the price, this patterned option from West Elm is a great choice. It's adorable and soft, which is all you need for a beach day.

Material: Cotton

Dimensions: Not listed

Best Minimalist Luxury Beach Towel

Home Treasures Antalya 2-Piece Bath Sheet Set

Antalya 2-Piece Bath Sheet Set

Best Minimalist Luxury Beach Towel

Home Treasures Antalya 2-Piece Bath Sheet Set

Now 25% Off

Pros
Cons

Minimalist beach towels don’t need to be boring. For something clean and classic with a subtle spin, these scallop-edged towels are the way to go and come in seven different hues.

Material: Cotton

Dimensions: 75" x 36"

Best Neutral Luxury Beach Towel

Off-White Home 2.0 Bookish Shower Towel

Home 2.0 Bookish Shower Towel

Best Neutral Luxury Beach Towel

Off-White Home 2.0 Bookish Shower Towel

Pros
Cons

Want to impress your beachside companions with your impeccable taste? This Off-White towel with embossed branding will ensure everyone in your vicinity understands that you’re in the know.

Material: Cotton

Dimensions: 59" x 39.5"

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For more than 150 years, Harper’s Bazaar has been the preeminent fashion, beauty, and lifestyle resource for women at every age. We cover what’s new and what’s next in home by working with the world’s leading authorities in interior and architectural design, textiles, and more. Every story we publish has been thoroughly researched and vetted by our team of editors and industry experts.

Headshot of Tatjana Freund

Tatjana Freund is Hearst's Fashion & Luxury Commerce Editor, covering beauty, fashion and more across multiple brands. Previously, she worked at ELLE.com and Marie Claire. She's a fan of whiskey neat, podcasts that give her nightmares, and one time Zoë Kravitz laughed at a joke she made. 

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